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Dec 22 2009

VW finished eating companies, will now focus on digestion

Posted by volkszone


We have a feeling historians will spending a fair portion of next few years finding new words to describe just how bad this year was for the auto industry writes Autoblog. And then, at some point, they’ll get around to Volkswagen, a company that has been zagging while almost all others zigged. Over the last twelve months, VW has taken a stake in Suzuki, bought Karmann, won European Car of the Year, won the Dakar Rally, turned its eye to F1, released a litter of well received cars, put autonomous cars everywhere, thrown huge money at hybrids and electric cars, and made recycling fun. And it’s building a $125 million dealership in Manhattan. And then there was that whole Porsche thing. And it took the crown of No. 1 automaker. We could continue, but there’s a post to finish…

When it comes to mergers and acquisitions, remarks from company CEO Martin Winterkorn suggest that VW is finished doing its impression of 18th century England. “We are satisfied with the current line-up,” he has told Automotive News. “I don’t see any need (for further M&A activity).” That, in spite of his assertion that other companies “want to come under our roof.”

VW will focus on what is sure to be a busy year ahead, integrating Porsche and its interest in Suzuki, at the same time as it gears up Karmann’s factory for the Boxster, and builds its U.S. plant and prepares its new NMS model. Winterkorn is expecting VW’s market share to increase in 2010, which might solidify a place at the top position; although after the shellacking General Motors and Toyota took while they wore the crowns, we don’t know why VW would want the attention. And as for the end of M&A, perhaps Winterkorn hasn’t heard the rumor about Piech’s eyes on Ducati


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