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VZi Small Business Forum Volkszone has many entrepreneurs, self-employed and those who run their own companies. Please use this forum to ask (and answer) any small business related questions - employment law, tax laws, insurance, marketing, council rates, etc. Please DO NOT use it to tout for business or to plug your own company (please use the Yellow Pages forum for this) - any blatant 'plug' posts will be deleted and the posters may be reprimanded further. This is the ONLY warning you will receive - the idea is to help each others' businesses, not to take advantage - so please play nice.

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Old 22-01-2014, 09:30 AM   #1
356uk
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Default Yellow pages.. worth it?

I've been advertising with Yellow pages for some 12 years now..

I have to say with the advent of Google and now it's had a role reversal in a way, local rags have dropped their prices and it's found a new wave of custom..

So any of you here advertise with Yellow pages?

I am in the book and I am on line and in real terms it's not drawing in the custom. I have cut down a lot last year in size with them to 2k

I do ask people where did you get our number from and it's normally anything but Yellow pages.

What I do get from Yellow pages is a lot of advertisement calls and also alot of " Cheap Skates " I know that is harsh but I do.. even when you quote some one just like I did now 60 for 3 items which is cheap and fitted and there's bound to be complications it's too much yet a good advert in a local paper in a targeted area I can charge 75 all day long for the same job and have a que of people. So it's fact..

I am looking to drop them out for this year as they have started to call..

So the book it adhock if you get a good call or not but it's the online side of things!

the sales mans says look google your name and it comes up on yellow pages right at the top.. but customers don't google my name they google my trade and I am way down the list!!!!!!!!!!!!!

So as it seems that is their only answer how good their on line is and it's not! but tell me different.
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Old 22-01-2014, 07:10 PM   #2
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just look how big the yellow pages is,its more of a leaflet now.my brother has a house clearance business which he was payin 3000 a year to advertise in it.I told him everytime he got a job ask them where they got his number everyone except a few oap,s said off internet.so now he,s scrapped the yellow and spent money on a website and having his van sign written.
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Old 23-01-2014, 09:41 AM   #3
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it's what I have been thinking to be honest.

Any one else?
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Old 24-01-2014, 10:46 AM   #4
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I was in it but took myself out all I got was constant calls trying to sell me services don't think its worth it really
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Old 27-01-2014, 08:20 PM   #5
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I never got any value for money from the YP. I was listed on their internet site and said I hadn't had one genuine call from it and was questioning why I should bother - they refunded me in full!

Kind as that was, I think it's definitely a sinking ship....
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Old 01-02-2014, 11:27 AM   #6
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Very poor value for money! Unless your market is full of over 70's then there is no point IMO.

If you haven't already, you'd be better off spending the money on adwords and SEO.
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Old 11-05-2014, 09:57 PM   #7
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Agreed, I advertised in YP for a few years, we dropped it and played with other forms of advertising. I think its worth keeping yell/hibu, it builds loads of backlinks to your listing on Hibu which seems tohelp with traffic.
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Old 11-05-2014, 11:01 PM   #8
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I was having exactly this conversation with someone today. Our opinion was that Yellow Pages is definitely not worth the money they charge. I honestly cannot remember the last time I used them to locate a business; and when I used to use them I always found their layout/categories/lack of index bloody frustrating. My mate binned them a year or so back and now uses a specialist web search optimising service that gets him on to (or near) the top of a google search. Costs him about 50 a month which is much less then YP for a far better yield.
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Old 12-05-2014, 10:51 AM   #9
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That's interesting, 50pm seems very reasonable, how does it work if you're at the top (or close) and you stop paying them, do you automatically drop?

I'm in a pretty competitive market in terms of SEO, competing with some very well established businesses and I'm new on the scene so would like some help with my SEO, I'm happy to pay for it but am wary of handing money over as the amount of people out there on bandwagons selling snake oil is unbelievable.
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Old 16-06-2014, 09:12 PM   #10
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What is yellow pages?

Is that like from when VHS and Cortinas were around?
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