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Discussion Starter · #1 ·
I've been waiting a while to show you guys this, seeing as it's in the public domain now I guess it's ok. LEGO are launching a Beetle in the summer. I'm pretty impressed with the model it has some nice interior and engine details. I have been trying to get my hands one to give it a little but of tuck and a little bit of camber. Sorry I haven't got any better photos, i'll see what we have and what I'm allowed to post up.

Here's the story

BILLUND, Denmark-Suddenly last summer, there they were in Billund. Two experts from the Volkswagen car manufacturer - seated at a conference table in Idea House.

In their hands they held a beetle. The Beetle. The one* and* only Beetle. Their own "Volkswagen Type I" - known all over the world under a host of local names: Beetle, Käfer, Boble, Coccinelle and many more. And now it was being carefully studied - in LEGO bricks.

Sitting by them - watching intently - was a LEGO designer. For Steen Sig Andersen, this was the culmination of months of development work.

This summer, two VW employees visited Billund. And next summer, the car (the small one) will hit the market, targeting the adult fans.

Today, a completed sample of the finally approved Beetle stands on Steen Sig Andersen's desk. It's ready to hit retailers' shelves in the second half of 2008.

Steen Sig Andersen: "Early in the design phase I visited Volkswagen head office to weigh expectations and show them the first sketches. So when they wanted modifications during their Billund visit I made them on the spot."

Now that Steen Sig Andersen and the Volkswagen contingent have solved the design problems, and Mette Merete Andersen of the Legal Department has ironed out the legal niceties, the LEGO Group is ready to test consumer reactions. Martin Lassen, Marketing Manager, is confident on that score. Because the people who'll be buying the car are the same as those who helped develop it.

Martin Lassen: "It was actually the fans who decided we should do this particular car. Three fans visited us here in Billund and built various car suggestions with our designers. And we took the suggestions to a LEGO event in Cologne where members of the public voted on them. At the same time, via our network of AFOLs (adult fans) and LEGO ambassadors, we asked which type of vehicle people would like to see in LEGO form. So we're pretty sure we've chosen the right product from the point of view of our adult fans. We know the Volkswagen Beetle was an all*time favourite in the USA. That bodes well for the product - plus the fact that the blue colour is attractive to consumers."

It took Steen Sig Andersen about three weeks to build the LEGO Beetle. The biggest challenge was the engine - and, of course, the rounded lines of the real VW Beetle were not easy to replicate.

Steen Sig Andersen: "When you scale things down, it's more difficult to achieve that rounded look when you're working with squares and cubes. So a few square edges are inevitable."

The edges were one of the things the Volkswagen factory wasn't too happy about. The Wolfsburg engineers thought the LEGO model was too far from the car's original appearance.

Martin Lassen: "Volkswagen representatives weren't shown a 100% true copy, a model cast in a single piece. It took them a while to get used to the idea that the LEGO look had an appeal of its own."

But Volkswagen head office no longer has any doubt. in the words of Klaus*Jürgen Glaser of the Wolfsburg HQ: "I think both companies can profit from this project. It's a good way of making contact with children. And it's a splendid model."

The VW Beetle will be in the shops next summer. The LEGO Group and Volkswagen have already agreed to bring the model along to several car exhibitions - and it will also be on view at LEGO events.

Martin Lassen: "At the same time we're all in agreement that the product must have other exciting marketing opportunities. So we hope to see other joint activities as we get closer to the product launch
 

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very cool indeed! i would so love your job, shame its in denmark tho lol

is a split on the way? are they gonna do a whole range of them like the ferrari stuff?

oh and by the way sorry i never replied to your pm, but yes I do know matt martin rhind, he did exactly the same degree as me and we were in the same lectures and workshops for a lot of stuff. good guy, think he had to do his major project with a broken wrist or something! ouch
 

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Discussion Starter · #6 · (Edited)
It's going to be €120, not sure how much in £s, should be available by August at the latest, from LEGO stores or LEGO.com. It's based on a 60s model - as for other models coming from the partnership, I really don't know, no one tells me anything, I just sit in the corner playing with my big bricks :)
 

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looks like thats gonna be a hard kit with all the little blue flat bricks! defo a haynes 5 spanner rating on that!

engine detail is cool though :D I think youd have to make a little teardrop caravan to go with it hehe
 

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Now I know what I want for my Birthday/Wedding Anniversary whatever..... :D
 

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Oh dear....even though I don't like the flat roof I may be getting me one for my 'collection' :lol:
I stupidly spent AUD$62 on a tin Bug today in some bizarre seaside town down here in Oz today but it was very nice and will go with my splitty that I have at home :rolleyes:...the only problem is...where to fit it in my suitcase along with all the other nonsense I have bought! :lol: The surf shops have taken a beating!
 

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am I the only one that thinks it looks kinda rubbish? Like a real step backwards from Lego?
Personally I'd rather see them turn out a beetle based on this kind of Lego technology:



What I'm saying is, they could have turned out that Beetle 20 years ago and it would have looked exactly the same. I'm a bit disappointed but I'll probably still buy one :rolleyes:
 
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